Hello and Welcome!
Do you want to accelerate your professional success?
Do you want to set yourself apart from the rest of the pack?
Then, Personal Branding is the key.
Here are some of my favorite quotes on Personal Branding:
“Your brand is what people say about you when you are not in the room.”
- Jeff Bezos, Founder & CEO of Amazon.com
“Life isn’t about finding yourself. Life is about creating yourself.”
- George Bernard Shaw
“If you are not branding yourself, you can be sure others do it for you.”
In a competitive world with hundreds of thousands of people doing and offering the same things you do, what differentiates you? What gives you the competitive edge?
Your personal brand is what differentiates you from others.
In this blog, I am going to share with you about an interesting book I read recently on personal branding - The Road To Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age of Digital Media by Seth Price & Barry Feldman
Who is this book for?
As Michael Brenner, the author of The Content Formula says, “Building your personal brand is important for anyone who wants to lead a team, build a business, achieve success, and make a difference. If you want to achieve success in your career on your own terms, you need to read this book.”
What can you expect from this book?
How, what, and why of personal branding in the digital age.
A simple roadmap for building relationships and recognition in the digital age.
How to develop a voice that, by benefiting others, will amplify your success.
Easy-to-implement concepts to set yourself apart from the rest of the pack.
26 chapters to build a strategy that will take your career to the next level.
Why read this book?
Once you accept your personal brand is mission-critical in the digital age, you need to read this book,” says Bernie Borges, CEO of Find and Convert.
So, what is a brand?
According to the the authors Seth and Barry, the brand is:
The impression formed when the brand’s name is read or said
The sum of the experiences a person has had with the brand
How people describe the brand (not how the company, or person, describes him or herself)
Building a profitable personal brand online is not a sprint or something that happens overnight. Neither Rome nor Oprah Winfrey’s media empire were built in a day.
Don’t aim for perfection early on. Allow your brand to evolve naturally over time.
If you are a living, breathing human being wanting to make a difference, you are a brand.
In this age of digital media, having a strong personal brand and communicating it is more important than ever.
Today is the best day to develop your personal brand. Not tomorrow. Today.
Thank you for reading.
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